Pulp Friction

Shopfronts are windows into your retail world.

We absolutely love the opportunity to work with commercial clients to develop unique Tasmanian-specific retail design proposals. This project called for a new shopfront and timber dining deck for a juice bar within a shopping arcade in Hobart.

The solution includes a new bi-fold window that opens the shop to the arcade. It also features a living green privacy screen that separates diners from passing foot traffic. ‘Outdoor’ dining seating is offered on the timber deck. Moreover, the dining deck slows pedestrian traffic in the arcade. Its location near the arcade entrance stops the space from feeling purely like a throughfare and subtly breaks through the commuter ‘rush’, encouraging those passing through to stop and explore the shops.

This project was developed as part of a larger proposal to rebrand the shopping arcade. The materials chosen, including Tasmanian oak, ceramic tiles and painted steel, infuse the public space with warmth and playfulness through colour and pattern.

Make the most of your opportunities.

Shopfronts are literally a window to a real-life retail world. They present a fantastic opportunity to welcome, tease, entice, and delight customers. They should not be seen as static. Tasmania has some beautiful shopfronts full of charm and personality. These are things that can be integrated into your brand and built upon.

We always encourage our retail clients to spend time each year developing a strategy to make the best use of their shopfronts. This strategy helps in using their shopfronts most effectively to encourage customer visitation. Not only consider milestones in the retail calendar, such as Black Friday, Boxing Day, and Easter, but also local events such as Dark Mofo and the Taste of Summer. Layer into the calendar displays that relate specifically to your offering or niche. Hobart is a small city. Adding a personal touch to your brand personality is a great way to create a connection.

Shopping in the city these days is all about experience, not about convenience. Let us help you create the best customer experience.

Most importantly, think of your shopfront as your front door. Keep it tidy. Don’t be afraid to not only keep the glass crystal clear but also give the glazing frame a sparkle. Keep the paint fresh, remove graffiti, clean the doorstep and your piece of pavement. Add a bit of Nordic charm and glow during the colder months to welcome visitors in.

Location // Hobart CBD
Built By // Lane Group
Photography // Josh Lamont